Datos & Estrategias is a market research consulting agency specialized in the Latin American region with 30 years of expertise working with an array of Fortune 500 companies.D&E offers a wide range of services in the marketing area, integrating specialized professionals in each market, avant-garde technology and methodological designs tailored to need of each client.D&E has an integrated network capable of fulfilling local, regional and international research and consulting needs in Latin America. We offer in depth knowledge of each respective geographic idiosyncrasy while managing key international accounts.
Our clients rely on us to provide accurate and reliable information, to deliver accurate data in record times and good resources to achieve their business objectives. Our people are organized into different skill-based teams, and are experts in the use of a wide range of methodologies, from qualitative interviewing and analysis, to the most innovative techniques for collecting and processing quantitative data.We know that the answers to even the most direct questions are just part of the picture. Expressions and behaviors often reveal a great deal more. Thus, our qualitative research experts observe, listen and analyze with special techniques to gain comprehensive knowledge of each specific situation.Why D&E? Clients say our comprehensive capabilities, proactive client service, accurate, actionable results and timeliness set us apart. With long lasting partnerships and referrals from satisfied clients generating most newbusiness, our client loyalty proves we deliver what we promise.
Effective marketing is envisioning what people really want. Companies need to see "over the immediate horizon" to anticipate how the marketplace will change in the future so strategies can be planned and implemented prior lo any shifts in the market.As a result, the importance of market research has grown and the expectations for its impact on corporate growth and leadership have followed. Increasingly, successful companies will be those that have the vision to transform their market research into attainable programs.Remember that great leaders are not necessarily those who always have the correct answers but those who always ask the right questions.
D&E's mission is to reinvent traditional market research strategies to provide the tools for profitable businesses in Latin America through tailored services focused on innovation, expansion, profitability, and client satisfaction.By providing expert advice, professional consulting, tailored strategies, and focused execution, we seek to position our clients to increase their revenue, reduce overhead, secure market share, and sustain growth.
The social fabric of Latin America is changing considerably due to increasing global influences. This has led to a drastic shift in the values and attitudes of Latin American consumers.Companies investing in the region can take advantage of these growing markets only if they are agile in understanding the key driving factors of the market. Industries must embrace not only the global but also the local battlefield with carefully formed strategies to survive, establish solid footing in the region , and achieve high growth.With offices in Argentina and Mexico from which it operates in the whole region, D&E examines these values and altitudes presenting companies with new opportunities to identify the deep-rooted traditional factors that remain important for successful marketing in Latin America as well as detecting available niches for innovation.
Our people have a wealth of experience in highly successful, intelligence-driven qualitative and quantitative research projects at a pan regional level.At D&E we understand that the value of market research goes well beyond the data. We can help your company identify and follow the most efficient and optimal course of action to ensure growth and profitability.Ultimately, we can transform your investment in market research into programs that positively impact your marketing and sales strategy.
Market research is fast becoming a strategic corporate asset enabling companies in dynamic markets to own issues and ideas. Through well-thought leadership initiatives, companies that use market research for business intelligence are more likely to out-pace their competitors and adopt the most efficient and optimal course of action to ensure growth and profitability.Long-term business success depends on the availability and credibility of strategic intelligence.AtD&E,werecognizetheseinherentadvantagesandunderstandthatcreatingsustain able economic value depends on your company's ability to consistently surpass the competition. By identifying innovative intelligence you can use today, we help you make better decisions in less time for tomorrow.
•Analysis of secondary data•CAPI interviews•CATI interviews•Ethnographic interviews•Face-to-face quantitative interviews•Focus Groups•In-depth interviews•Mystery Shopper•Online interviews•Patient Diaries•Projective tests•Self-completion•Share of voice•Systematic studies
•Market access studies to specific markets (public and private sector)•Influence network in specific medical specialties•Concept-test•Conjoint analysis for new products / concepts•Pre-launching studies for new products and/or services•Patient diaries studies•Studies with groups of patients – consumers (OTC)•Quality of life studies and product related •Distribution channel studies•Feasibility studies to launch a new product or service, from supply and/or demand•Image studies (product - company)•Products / Services positioning studies (including perceptual mappings)•Rx to OTC switch studies•Studies in pharmacies (OTC): brand recommendation loyalty, advertising tests•Mass-selling channels studies (OTC): supermarkets, drugstores•Post-tracking studies: Products, Brochures, Campaigns•Pre-test of: Medical literature, Advertising, Packaging, Product (OTC)•Satisfaction studies about available treatments•Share of voice studies •Attitudinal prescribing profile system: in-depth analysis (phys/product micro-segmentation)•Price elasticity and sensitivity tests•Packaging tests
OPCG: Opinion in conventions /congressesMCSEG: Micro-segmentation of Physicians, from databases created by D&EREPUTATION TRACKER: Follow-up of pharmaceutical companies reputation among different stakeholders (consumers, physicians payers, channels)POST-T: Post-Tracking of products PRICE-S: Price elasticity and sensitivity testsDSP Patients diaries: Real patients studies
MARKET ACCESS STUDIES: Access to specific markets (covering public and private sector)E360: Whole scope studies covering different targets for new productsIMAGE-EP: Company – product imageON LINE: Qualitative and quantitative studies using all available online methodologies.PPPI: Promotional pressing perception indexAD-HOC CALL CENTER
Almost all of the most important players in the pharmaceutical industry are D&E clients and have experienced our understanding of the business, commitment and professionalism throughout the years. D&E’s team of experienced professionals have the know-how to understand key issues and ideas specific to the pharmaceutical and healthcare industry, due to international agreements with main market research companies from US and Europe.
October 27th, 2014Participation in Online Surveys - Medical Specialists from Latin America (Argentina, Brazil, Chile, Columbia, Mexico and Peru)Medical specialists from these Latin American countries answered about the maximum time length they would be able to participate in on-line surveys. Read the full article.October 10th, 2013Physicians' perceptions about the promotional pressing by National and Multinational Pharmaceutical Companies for the period 2005-2013 (Argentina)The perception of promotional pressing of multinational pharmaceutical companies experienced significant changes during the last years. Read the full article.